Every business owner knows that online success depends on the right tools. These tools can include anything from PPC advertising to social media marketing, article and search engine optimization. There are many digital marketing tools that can drive targeted traffic for businesses of all sizes. A successful business requires hard work, persistence, patience, creativity, and thinking.
My favorite online marketing tools are Google Analytics and Buzzsumo. Google Analytics is free, and you can track your website’s traffic. I highly recommend getting a Google Analytics account for free if you’re new in online marketing tools. You should also get a Google Alert so you’ll know when people are searching for information about your niche. Buzzsumo, another great tool, allows you to tap into social media’s power by allowing you to find Buzzworthy content and share that with your followers.
Email marketing is another important component of any online marketing strategy. You need to track your leads and where they are coming from, whether it is via direct email or through your autoresponder series. Buzzsumo and Google Analytics can give you a good idea about who is sending your promotional email, as well how many times they clicked through. Google’s email platform will allow you to see who opens your emails, how often they click through, and how many times the emails have been forwarded. These online marketing tools can help you increase your revenue stream.
Google AdWords, and Google AdSense are great for small businesses. You can track your costs as well as your profits by using these online marketing tools. These programs will let you know which keywords bring you traffic and which keywords convert at a higher rate. You can also track your click-through rate, cost per action and average cost per action. These tracking features will help you maximize your advertising budget and provide insight into your revenue stream. If you aren’t getting the results you want, then something could be wrong.
Content marketing is taking over the internet. It’s an essential part of getting noticed for small businesses. Content marketing, when done correctly, can build customer loyalty and increase revenue. It allows you to provide useful information for your customers in your niche. It also gives you an edge over the competition by giving you valuable backlinks that put your website higher in search engine rankings. If you don’t use one of these online marketing tools, you are behind the times and behind your competition.
The list is endless. Some of the best online marketing tools out there also offer analytics so you can see exactly where your traffic is coming from, how it’s driving you sales and whether or not the strategies you’ve been implementing are working for you. Sniply is a great tool for this. It’s a great tool to use together with your local seo software. It not only tracks your rankings but also allows you to dig into your traffic and identify the keywords people searched for in order to find you. This will help you create strategies that work for you business.